In my SEO experience, a frequent annoyance has always been the task of verifying NAP profiles and listings. If you are familiar with the process of capturing a verification code, you will understand just how frustrating it can be. Its an inconvenience for a client to watch for a postcard in the mail or set time aside to wait for a phone call. For now, at least Bing Places has a quick and easy solution.
Bing Places has recently has implemented an easy solution for importing verified Google My Business listings into its dashboard. This process allows for automatic verification, saving an immense amount of time. Below are steps on how to accomplish the import of a single or multiple accounts.
- Navigate to the Bing Places website and click on “Sign In” on the top left hand of the page to start to create a Bing listing.
- Sign in with the same Google Account that manages your Google My Business listings.
- Click the Import Data From Google My Business button.
- Click Allow for Bing Places to access your Google Apps account.
- If the accounts authenticate correctly, you will see a grid of business listings to import. Click import.
Note: If Bing doesn’t have record of your business or you used an email address not associated with your Google My Business profile, search will show no results.
After importing your business listings, make sure you optimize the listings properly, updating all information and setting up the correct business categories. It is also very important to make sure your business description field contains relevant keywords and phrases specific to the keywords you are targeting within your SEO campaign.